An Email Marketing company prefers to send quality emails over quantity in bulk.
Email Marketing is about building a relationship. It is a tool of digital Marketing that occurs when a company and marketer sends promotional or commercial messages or materials to groups of people by email. Simply we can say that it is the use of emails for promoting products and/or services and for developing relationships with potential customers and/or clients. The purpose of email marketing is to acquire new customers, build or enhance a company’s relationship with their current customers, and for the customers consider a repeat business with them to develop trust, or to give them awareness about their brand.
Quality over quantity Emails may be cost-efficient but is no excuse to not produce to quality content to give to a target audience.
Email marketing is the primarily the utilization of email to market products and/or services. However, a higher email selling definition is the use of email to develop relationships with potential customers and/or purchasers. Email selling is one phase of net selling, that encompasses on-line selling via websites, social media, blogs, social media Marketing